Custom solutions for advertising umbrellas in the financial sector

As financial products become more and more homogeneous, banks communicate the differences in financial products to their customers mainly by shaping the image of the bank and establishing the brand, and also experience the competition between brands. With the gradual opening of the financial market, commercial banks are making progress in brand building, brand awareness is increasing and branding strategies are being innovated. As a branding strategy, the bank gift umbrella strategy has been adopted by many commercial banks in practice. The bank umbrella strategy is widely used in the process of branding financial products. In practice, many commercial banks have implemented the umbrella strategy for advertising gifts, such as Citi Basic Banking, Citi Cards, Citi Insurance, etc. In the brand umbrella strategy, the bank brand plays two important roles of brand drive and endorsement.

Customised umbrella solutions for the financial sector

Banks generally choose straight umbrellas, or golf umbrellas, as gift items. Because golf umbrellas and straight umbrellas have a cap of 25" or more, the umbrellas are larger and more noble.